THE CABIN SUITES
ACTIVATION OVERVIEW
To cement Sea Containers London’s reputation as one of the most distinctive lifestyle hotels on London’s South Bank, we unveiled a bold new design chapter with the launch of our bespoke Cabin Suites – a collection of immersive, era-inspired rooms curated by Creative Director Jacu Strauss. Inspired by the golden age of transatlantic travel, each suite channels a different design movement – from Edwardian elegance and Art Deco glamour to Mid-Century charm and 80s opulence – reimagined for the discerning modern luxury traveller. In collaboration with Vinterior, the leading marketplace for vintage and pre-owned design, each space is furnished with hand-selected pieces that bring authenticity, character and a sustainable edge to the guest experience. This transformation not only elevates our suite offering but also reinforces Sea Containers London as a destination where storytelling, style and substance converge.
PRESS COVERAGE
The Cast generated 15 pieces of coverage (online & social) in titles including Sheerluxe and Visit London, resulting in a reach of over 50m.
SOCIAL MEDIA HIGHLIGHTS
From October - December, Grey Goose Lates at 12th Knot brought the vibes with 17 organic posts, we reached 33,584 accounts, racked up 255,073 impressions, and saw 685 new followers join the party making it a winter series to remember!
RESULTS
From October - December 2025, 12th Knot achieved an impressive 29% year-over-year revenue increase. What fueled this growth? A combination of enhanced media exposure, strategic press and influencer partnerships, a broader audience reach, and a notable rise in private event bookings. These key factors highlighted the success of this year’s strategies and drove the impressive revenue boost.